Can Tom Cruise save summer? Despite the onslaught of shiny product that hasn’t delivered, i.e. Flash and Indiana Jones and the Dial of Destiny, the summer domestic box office at $2.1 billion per Comscore is pacing 6% behind last year’s for the period of May 1 to July 9.
All eyes are on the best reviewed Mission: Impossible of all-time, Paramount/Skydance’s Mission: Impossible – Dead Reckoning Part One to hopefully get us on a July roll starting Wednesday with an expected franchise global 5-day record of $250M; made up of $90M domestic, and $160M abroad in 70 markets including Australia, Brazil, China, France, Germany, Italy, Korea, Mexico Spain, Taiwan, and the United Kingdom.
There is a great potential for upside here, not just because of the Rotten Tomatoes score of 98% certified fresh, but also because a Top Gun: Maverick halo effect is expected to work in the favor of the seventh Mission: Impossible.
Yes, Mission: Impossible skews largely toward older guys, the last chapter Fallout counting 58% guys and 25% over of the audience over 45.
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