The 10 Biggest Takeaways From Variety’s Entertainment Marketing Summit
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variety.comAntonio Ferme editorThe COVID-19 pandemic has been one of the largest disruptors the business of entertainment has ever seen, demanding industry professionals to take a closer look at certain trends that are accelerating at an unprecedented rate.During Variety’s virtual Entertainment Marketing Summit, presented by Deloitte on April 22, some of the prominent marketing leaders in the entertainment business gave their two cents on how to navigate the constantly shifting landscape and where they see the industry heading next.
Here were the 10 biggest takeaways from the virtual event:Just a decade ago, there was a clear distinction between a theatrical film and a primetime network series created for television.
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