Thanksgiving Eve Box Office: Disney’s ‘Wish’ Grosses $8.3 Million, Apple’s ‘Napoleon’ Earns $7.7 Million
variety.comBrent Lang Executive Editor Hollywood might not be feeling so festive this Thanksgiving. The holiday period is traditionally a busy time for moviegoing, but audiences aren’t turning out in force over Turkey Day, leaving the box office suffering from too much tryptophan.
In this drowsy state of play, Disney’s “Wish” earned a lackluster $8.3 million on Wednesday. The animated film, which tells the origin story of the wishing star that’s featured prominently in other Disney adventures, cost a hefty $200 million to produce.
It is projected to earn more than $37 million over the five-day period, a disappointing number given its cost and another sign that the studio is mired in a creative and commercial rut.
Disney, once a teflon brand, has seen both its animation business and its Marvel division struggle to maintain their fanbases.
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