J. Kim Murphy Hayao Miyazaki’s “The Boy and the Heron” looks to soar atop domestic charts this weekend after earning about $5.4 million across Friday and various preview screenings.
Playing in 2,205 theaters, the GKids release has the benefit of Imax and other premium large format auditoriums to boost those numbers.
It’s another modest win for theaters in a marketplace that may not ever recover to pre-COVID levels. “The Boy and the Heron” is the latest in a series of more successful targeted event releases with smaller marketing spends.
See last weekend’s openings of “Godzilla Minus One”, staying in third place for its sophomore outing, or even “Renaissance: A Film by Beyoncé,” which topped charts in its debut.
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