Rodolphe Belmer Elsa Keslassy International Gilles Pélisson France Netflix Entertainment show audience Digital Gap CEO Rodolphe Belmer Elsa Keslassy International Gilles Pélisson France Netflix

TF1’s New Boss Rodolphe Belmer Talks Content Alliances With Streamers to Fill Void Left by U.S. Shows

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Elsa Keslassy International Correspondent Rodolphe Belmer, the former CEO of Canal+ Group, who recently took the helm of France’s leading commercial channel TF1, said the company looks to forge deeper ties with streaming services, including Netflix, to team on premium content.

Belmer, who was part of Netflix’s administration board from 2018 to 2022, explained TF1 is facing a dearth of U.S. content available for its primetime slots. “U.S.

series are less and less available because of the vertical integration of big U.S. production companies and networks, so we have to replace the bulk of these programs,” said Belmer, who recently succeeded to Gilles Pelisson as CEO and chairman of TF1.

The French executive pointed out these U.S. shows are not easy to replace because they pulled some of the highest ratings on primetime TF1 and were “very profitable because the costs to acquire them were largely below the advertising revenues they generated.” In most cases it’s also much cheaper to acquire a show than produce an original from scratch.

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