Tesco has issued a message to customers as it introduces a 'first' across its own-brand chilled and frozen food range. The retailer announced it will be adding air fryer cooking instructions to some of its items for the first time from next week.
The move has been made in an effort to help shoppers take advantage of the popular energy-saving appliances. From Monday, October 2, four lines of new Own Brand chilled potato products will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions.
These will include Maris Piper Chips with a salt & pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges and Hasselback Potatoes with a Garlic and Parsley Butter, reports WalesOnline. Try MEN Premium for FREE by clicking here for no ads, fun puzzles and brilliant new features. Following on from this, three new Tesco Own Brand Frozen Breaded Chicken products - Salt and Chilli Chicken Strips, Southern Fried Chicken Strips and Breaded Chicken Strips - will also feature a label with air fryer cooking instructions.
Breige Donaghy, Tesco’s Director of Product Innovation, said: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes.
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