Taylor Swift ‘Eras’ book sells more than 800,000 copies in first weekend

nme.com:

Taylor Swift’s Eras book has sold more than 800,000 copies during its first weekend on sale, new figures have revealed.According to data from Circana (via The Hollywood Reporter), the book sold 814,000 copies during the Thanksgiving holiday weekend in the US.The book was sold exclusively through Target in the US and hasn’t been available to buy through outlets such as Amazon.Swift posted on social media to announce the book recently, which is released on the same date as the final ‘Eras’ tour show on December 8.The sales put Swift in similar company to Barack Obama, whose presidential memoirs, A Promised Land, sold 816,000 copies in its first week on shelves in 2020.A post shared by Apple Music (@applemusic)Meanwhile, Swift shared her reaction to ‘The Tortured Poets Department’ achieving the most streamed album of 2024 on Apple Music earlier this week (December 3).The streaming platform shared its year-end charts for 2024, which reveal the biggest songs of the year by Apple Music streams, Shazam tags, radio spins, read lyrics and more.The results reveal that the expanded edition of Swift’s eleventh studio album, ‘The Tortured Poets Department: The Anthology’ – which NME gave three stars – was the most streamed album this year on the platform.

Additionally, Swift was also awarded the most streamed artist.In an Instagram Story shared yesterday (December 3), Swift shared her reaction to the news.