Tango Shalom — where a female Tango dancer (Dancing with the Stars champion Karina Smirnoff) invites an Orthodox Jewish Rabbi (Jos Laniado) to enter a televised dance competition — was an arthouse standout this weekend with a per screen average of over $4,000 at four theaters in New York and LA.
The solid performance in a generally dour specialty market shows the power of older demos when they want to come out, nudged in this case by a targeted postcard mailing blitz, according to Atlas Distribution President Harmon Kaslow.He thinks the comedy, directed by Gabriel Bologna with a sweet message and a star (Lainie Kazan) and producer (Joel Zwick) from the 2002 breakout hit My Big, Fat Greek Wedding, also benefitted from an exclusive theatrical
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