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TRUFF Puts Celebrity Guests’ Cooking Skills to the Test in New YouTube Series, ‘WHAT THE TRUFF?!’

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Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.Los Angeles, CA — TRUFF, the truffle brand known for reimagining and elevating pantry staples, announced the launch of its new original digital series, WHAT THE TRUFF?!

Premiering on TRUFF’s YouTube Channel, the series spotlights an exciting and diverse lineup of celebrities, influencers and tastemakers to create questionably delicious meals using strange and unique ingredients.

Each WHAT THE TRUFF?! dish is topped with a TRUFF pantry staple and scored on a scale of 1-10 for creativity and how likely the combinations will prompt a “WHAT THE TRUFF?!” reaction.Each 10-minute episode is hosted by TRUFF’s Tal Cooperman and features cooking alongside intimate conversations surrounding food.

WHAT THE TRUFF?! will feature a dynamic roster of guests including:Cooperman is a Partner in TRUFF and has worked on various successful creative projects throughout the years including Palms Casino Resort’s $690M renovation, Vans’ shoe line with world-known artist Damien Hirst and creating art for some of the biggest artists in music like Bad Bunny, Cardi B, J Balvin and many more.“Creativity is the essence of TRUFF,” says Tal Cooperman, Partner at TRUFF. “When the brand was first getting started, we were told truffles and spice didn’t pair well together, but that didn’t stop us from pushing the flavor boundaries.

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