Talpa Quiz Show ‘The Floor’ Sells to Further Territories, Named as ‘Format to Watch’ at MipFormats (EXCLUSIVE)
variety.comLeo Barraclough International Features Editor Talpa Studios, the company founded by “The Voice” and “Big Brother” creator John de Mol, has closed further territory sales for quiz-show format “The Floor.” Variety can also reveal that the show has been named by research organization K7 Media as the “Format to Watch” in its “Tracking the Giants” format sales report, which was released Saturday at MipFormats.
The recognition is based on the show’s territory sales. K7 said: “’The Floor’ is the best-selling format in 2023 and early 2024 among all the unscripted formats that were newly created in 2023.
Therefore, it’s crowned as ‘The Format to Watch.'” The “Tracking the Giants” report spotlights the top 100 travelling unscripted TV formats of the past year.
The show made its debut in the U.S. on Fox in January, hosted by Rob Lowe, and even spawned a parody on “Saturday Night Live.” It debuted with 3.9 million multiplatform viewers in Live + 3 ratings, ranking as Fox’s most-watched unscripted Tuesday debut in 13 years. “The Floor’s” premiere was Fox’s largest total multiplatform audience for an unscripted debut in two years and is also its most streamed game show debut on record.
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