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Two-Thirds of Gamers Say In-Game Ads Don’t Negatively Affect Their Experience, New Survey Finds
Jennifer Maas TV Business Writer Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards, according to a March survey conducted by media analyst company Comscore. Additionally, 34% of gamers who have seen product placement ads in games say it “makes the experience more real.” Comscore and in-game ads platform Anzu’s “State of Gaming 2024” report, which was released Wednesday, surveyed nearly 5,000 adult ages 18-65 years old who self-report playing video games on a device multiple times a week to at least once a month.
