Mattel: Last News

The upcoming “Barney” movie will not be too out there.

Mattel CEO Ynon Kreiz is weighing in on the forthcoming Barney film that has Daniel Kaluuya attached.

Andrew Wallenstein President and Chief Media Analyst While “Barbie” may have been a huge opening salvo in Mattel CEO Ynon Kreiz’s plan to turn toy brands into media IP, it’s just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of “Monster High” and “Hot Wheels.” That was Kreiz’s message at his keynote Q&A at the Variety Entertainment & Technology Summit last week in Los Angeles, where he celebrated the big win the Warner Bros. movie delivered for the toy company’s iconic doll — but put it in a broader context.

Matt Donnelly Senior Film Writer On the heels of the record-breaking performance of “Barbie,” veteran film executive Robbie Brenner has been elevated to president of Mattel Films. Brenner moves up from her role as executive producer at Mattel, the longstanding toy company that’s spent years switching focus to original content based on its intellectual property under CEO Ynon Kreiz.

Following the massive success of its live-action Barbie, Mattel Films has tapped Robbie Brenner as President. She had been Executive Producer of Mattel Films since 2018.

Barbie” movie has inspired a cultural phenomenon, contributing to a pink paint shortage and inspiring a fabulously feminine fashion trend, dubbed “Barbiecore.”More than just an aesthetic fad, the Greta Gerwig-directed flick, starring Margot Robbie as the titular Barbie and Ryan Gosling as Ken, has also sparked conversations around mental health and the power of nostalgia.Since the film’s release, Barbie doll sales have reportedly spiked — much of which could be thanks to adult viewers on a search for their “emotional support Barbies,” reported CNN on Tuesday.Recently, adults on social media have shared their newly purchased Mattel dolls, touting the toy in a bid to reconnect with their childhood, reported CNN on Tuesday.The hashtag emotionalsupportbarbie has more than 1.9 million views on TikTok, featuring videos of girls and women — and even men — buying Barbies that look like them, represent their careers or inspire them to be their authentic selves.Many TikTok users in the comments section of these posts rued on the impact of their own emotional support Barbies, as well as other beloved dolls.“My daughter bought me an American girl doll because I never had one as a child. It definitely heals something,” one person wrote.“My parents couldn’t afford to buy me a Barbie.

McKinley Franklin editor Leaders from Mattel, YouTube, Universal Pictures, Google, Amazon and more gathered at Variety’s Entertainment and Technology summit, presented by City National Bank, to breakdown the future of marketing in the entertainment space. Panels included conversations with the leading experts on artificial intelligence, fan-focused growth on social media platforms such as YouTube and TikTok and the massive future of online gaming. Here are a few of the key takeaways from a day of lively discourse.

Sophia Scorziello editor In an industry on track to drive around $400 billion in revenue this year, it might seem fine for gaming companies to let go of the reins every now and then when hit games take off. But Javier Ferreira, co-CEO of Scopely (a mobile-first video game developer) argues that it’s very much a business of planning. He says, “We think of games as forever businesses.” Ferreira shared his thoughts on best practices for engaging with today’s gaming communities and the best IPs to invest at the “Big Business of Games with Scopely” panel during Variety’s Entertainment & Technology Summit Thursday.

according to IMDB’s Box Office Mojo.The gothic supernatural flick, which ABC News called “a face-plant horror splat” is the ninth chapter in Warner Bros. “Conjuring” franchise.It stars Taissa Farmiga, Jonas Bloquet and Bonnie Aarons — the latter who is suing Warner Bros.

Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in on $1.4 billion worldwide.

Having become Warner Bros. and 2023’s top grossing movie of the year at $1.38 billion worldwide, Barbie will become available in homes next week on Tuesday, Sept. 12 for digital purchase and rental.

Whitney Cinkala Variety returns with its annual Entertainment and Technology Summit, presented by City National Bank, on Sept. 21 in Los Angeles and streaming virtually. Recently added speakers include Ynon Kreiz, chairman and CEO of Mattel; and Charles D.

EXCLUSIVE: Besides sweeping the U.S. — and the world — this summer’s blockbuster phenom Barbie introduced fans to the creator of the hugely popular doll, Ruth Handler, who was played in the movie by Rhea Perlman. A potential TV series looks to go deeper into Handler’s story.

McKinley Franklin editor Come on, Barbie, we’re heading back to Malibu! Mattel’s new animated series, “Barbie: A Touch of Magic,” will premiere on Netflix on Sept. 14. Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts are enjoying their life by the beach in Malibu when they come across a mysterious, mystical baby horse.

The new Barbie movie's popularity has now soared past last year's biggest film. Box office takings in the UK and Ireland have surged past the total for Top Gun: Maverick, new figures have revealed. The fantasy comedy, which stars Margot Robbie as the world-famous Mattel fashion doll, has grossed a mammoth £84.8 million in its first five weeks of release.

Even though kids are heading back to school, the summer box office isn’t giving up yet, and there’s a chance we could near $4 billion thanks to the final act power of Barbie and Oppenheimer. Warner Bros is hoping the first Latino superhero movie, Blue Beetle, will stoke its core moviegoers; that DC title seeing $3.3M last night in previews that began at 2PM from 3,400 locations, while Universal is looking to give guys something to laugh at after Oppenheimer with the R-rated bawdy doggie comedy, Strays, grossing $1.1M from showtimes that began at 5PM at 2,700 theaters.

Michael Cera REALLY wanted to play Allan in Barbie.

Michael Cera has been winning raves for his performance in “Barbie” as Allan, the singular male character in Barbieland who isn’t one of the many iterations of Ken.

EXCLUSIVE: As Barbie approaches the end of a spectacularly successful first month in theaters, the Israel Film Festival has set one of the film’s great champions, Mattel Chairman and CEO Ynon Kreiz, to receive its 2023 IFF Industry Leadership Award.

Ethan Shanfeld Michael Cera plays the awkward, one-of-a-kind Allan in Greta Gerwig’s blockbuster “Barbie” movie. But if not for arranging a last-minute Zoom call with the director, Cera might not have made it into the film. “It was a kind of very last-minute casting,” Cera said in a video interview with GQ conducted before the actors strike.

Randall Park is speaking out about Barbie.