Greta Gerwig‘s Barbie gave one minor character a major shining moment.Thanks to the film’s release on Friday, July 21, vintage Allan dolls have seen a significant spike in resale prices.
Initially ranging from $35 to $75 on eBay, the dolls — which were discontinued by Mattel shortly after their 1964 rollout — are now available for up to $300, per TMZ.Despite the resurgence in Allan’s popularity, Mattel is unlikely to put the doll back on the shelves.
Barbie features several more often forgotten toys from the company, including Pregnant Midge, Video Barbie and Palm Beach Sugar Daddy Ken.Michael Cera delivers a charming performance as the one and only Allan in the film.
He teams up with Stereotypical Barbie (Margot Robbie) and her fellow dolls to take back Barbieland from the Kens, led by Ryan Gosling.Allan was originally marketed as “Ken’s buddy,” and some fans have interpreted a deeper relationship between the characters.
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