SuperBloom House Launches Creative Coalition for Writer-Creators Seeking Brand Deals
variety.comMatt Donnelly Senior Film Writer Content production shop SuperBloom House has launched a new vertical that will pair Hollywood writers and digital creators with brands.
Named The Creative Collective, founding members include “The O.C.” and “Gossip Girl” showrunners Josh Schwartz and Stephanie Savage, Olympian turned TV host Gus Kenworthy, showrunner Ryan Duffy, journalist Mickey Rapkin and more.
The roster will be available to brands looking for bespoke collaborations that go beyond traditional advertising. Other figures from music, film, photography, gaming and documentary filmmaking are on board.
SuperBloom House, founded by Briony McCarthy and Tom Dunlap, intends to create a single point of entry for deals that usually require multiple agencies and negotiators – especially at a time with performers and writers hope to diversify income streams during the ongoing Writers Guild of America and SAG-AFTRA strikes.
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