Matt Donnelly Senior Film Writer Content production shop SuperBloom House has launched a new vertical that will pair Hollywood writers and digital creators with brands. Named The Creative Collective, founding members include “The O.C.” and “Gossip Girl” showrunners Josh Schwartz and Stephanie Savage, Olympian turned TV host Gus Kenworthy, showrunner Ryan Duffy, journalist Mickey Rapkin and more. The roster will be available to brands looking for bespoke collaborations that go beyond traditional advertising.