Super Bowl: Tubi Attracted One-Third of Streaming Viewership for 2025’s Big Game, Per Nielsen

variety.com:

Selome Hailu Tubi, the free ad-supported streamer owned by Fox, continues to grow in popularity, as evidenced by data about Super Bowl viewership published in Nielsen‘s monthly Gauge report.

Nielsen says that the Super Bowl, which aired on Fox this year, led Feb. 9 to become the second-most watched day of television since the measurement began aggregating monthly viewing reports in March of 2021 with more than 110 billion minutes watched.

That stat is unsurprising, as this year’s big game was already reported as the most-watched in history with 127.7 million viewers.

But the most interesting data point about Super Bowl viewership was about streaming: Of those that streamed the game rather than watching on broadcast, one-third tuned in via Tubi.