It’s safe to say few people outside Boone, North Carolina, had heard of Foggy Pine Books before last night, but that changed once Stephen Colbert, Tom Hanks and Sam Elliott pitched in to give the pandemic-hit local bookstore a Super Bowl-sized boost.On last night’s special post-game installment of CBS’ The Late Show, Colbert noted that all those high cost Super Bowl commercials are out of reach for the small businesses struggling under the Covid pandemic and shutdowns. “These big companies aren’t the ones who need our support the most right now,” Colbert said. “Of course a small business could never afford the millions of dollars it would cost to produce and run an ad on CBS tonight.” So The Late Show, Colbert said, decided to pick a small
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