Brian Steinberg Senior TV EditorDiageo PLC, the spirits giant behind Tanqueray gin, Guinness beer, Smirnoff vodka and Captain Morgan rum, is adding a new drink to its bar: Aviation Gin.Diageo said it will pay up to $610 million – an initial payment of $335 million and a payment of up to $275 million based on the performance of the acquisition over a ten-year period – for Davos Brands, which includes Aviation Gin as well as Astral Tequila, Sombra Mezcal and TYKU Sake.
Ryan Reynolds, who became a part-owner of Aviation American Gin in February 2018, will “retain an ongoing ownership interest” in Aviation, Diageo said.“The acquisition of the Davos Brands portfolio, including Aviation American Gin, is in line with our strategy to acquire high.
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