Christmas sandwich in July, for a short period, in case anyone felt they missed out on the experience last December. Holder also handed out free Christmas sandwiches on the streets of Soho, which must have been discombobulating.
Hearing Merry Xmas Everybody used to trigger flashbacks to the panpipe version that played on an hourly loop in the department store where I worked as a teenager, but hearing it in July 2021 barely elicited a shrug of the shoulders.
For many, last Christmas was make-do and miserable and anxious. If Holder’s unseasonal opportunism can inject a bit of cheer into what is becoming a make-do and anxious July then, by all means, scream “It’s Christmas!” at top volume.
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