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Snapchat Adds Spotlight Feature, Awarding $1M A Day For Most “Entertaining” Posts

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Dade Hayes Finance EditorSnap Inc. is adding a new product feature to Snapchat called Spotlight, which promotes the posts it determines are the most “entertaining” on its social platform.As extra incentive for users to adopt the new feature, Snap is also planning to award $1 million a day, at least through the end of 2020.

The prize may be received by individuals or it may be shared.Rankings of popularity are determined via a “proprietary formula,” the company said in a blog post.

Variables in the formula reflect how people engage with the messages, as captured by unique views, viewing time and the number of people favoriting them.

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