Skybound Games Adds Activision Blizzard Vet Kaleb Ruel to Lead Marketing
variety.comJennifer Maas TV Business Writer Creator of “The Walking Dead” franchise Skybound Entertainment has tapped Activision Blizzard vet Kaleb Ruel as vice president of marketing for its in-house video game studio.
During his tenure at Activision Blizzard, Ruel was a key part of the record-breaking launch of “Diablo IV,” which marked the fastest-selling game in Blizzard’s history at $666 million in sales within its first five days.
Ruel led a high-profile marketing push for the game featuring collaborations with Halsey, SUGA of BTS and Megan Fox. Prior to Activision Blizzard, Ruel was head of US marketing at Spotify from 2017-2021.
Ruel is Skybound Entertainments’s seventh major executive hire in 2024, following additions at the Robert Kirkman and David Alpert-founded company including Gregg Sulak as CFO and Chris Paulson (a fellow Activision Blizzard vet) as executive vice president and general manager of games publishing (formerly VP of Product at Activision Blizzard).
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