Sipur and Heroes Formats Join Forces on New Cooking Competition Series’ SUPERmarketCHEF’: ‘We Hope to Bring Some Light to the World’ (EXCLUSIVE)

variety.com:

Marta Balaga Sipur and Heroes Formats, a division of production company United Heroes Group, have joined forces on a new cooking competition series “SUPERmarketCHEF.” Teased as a “fast-paced” show, it will “celebrate delicious and simple meals prepared by the best home cooks from diverse cultures,” it was revealed.

Recruited at neighborhood supermarkets, unsuspecting shoppers will have to audition to become a national culinary star. The standout chef will be then whisked away from each location to compete on a supermarket soundstage, where they must craft “familiar, delectable dishes at affordable prices.” Later, if they impress the viewers – as well as professional judges – they might go on to vie for the title of Supermarket Chef and a significant prize.

Presented at MipCom by Heroes, “SUPERmarketCHEF” will be the first series under a new unscripted co-development and co-production pact between Israeli and Ukrainian companies. “Out of these dire circumstances, we hope to bring some much-needed light to the world,” said Pavel Cherepin, co-founder of Heroes Formats.

In April, he also presented “Weekend Without Parents” at MIPFormats International Pitch. “It is so entertaining, addictive and fun, and hits on a universal theme that cuts across all cultures: our stomachs and shared desire for delicious, home-cooked, economical food served by the best chefs in the world – everyday home cooks,” he noted.