BreAnna Bell Discovery’s Shark Week 2023 premiere delivered record numbers for the network as Sunday night’s telecast became the highest-rated Shark Week premiere night in three years.
The Jason Momoa-hosted big event brought in a total audience of 5.3 million across Discovery Channel, discovery+ and Max on its first night, and pushed the network to lead in primetime for all of television with Adults and Men 18-49 and #1 across cable television with Adults and Men 25-54, Adults and Men 18-49, and Adults 18-34.
Returning for its 35th year, Sunday’s telecast averaged a 1.13 L3 rating among Adults 25-54 — that’s a 9% jump from the previous year and reveals the largest opening night growth in six years.
Through the first four nights of Shark Week, Discovery remained the no. 1 network on cable in adults 25-54 demographic, the key 18-49 age demo, and with women ages 18-34. “We were able to harness the strength of the Warner Bros.
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