“Shark Week,” Discovery Channel’s week-long celebration of sharks hosted by Jason Momoa, was back for its 35th year on July 23.
We’re going to need a bigger boat if its ratings continue along week one’s path. The show drove the network to rank #1 in primetime for all of television with Adults and Men 18-49 and #1 across cable television with Adults and Men 25-54, Adults and Men 18-49, and Adults 18-34.
The highest-rated “Shark Week” premiere night in three years, the programming event reached more than 5.3 million total viewers across Discovery Channel, discovery+, and Max on its first night.
Sunday night’s telecasts averaged a 1.13 L3 rating among Adults 25-54 – a 9% increase from a year ago and the largest opening night growth in six years.
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