Series Mania Unveils Keynotes Including WBD International Boss Gerhard Zeiler

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Warner Bros. Discovery (WBD) international boss Gerhard Zeiler will keynote this year’s Series Mania alongside bosses at the French broadcasters.

The annual France confab has unveiled its first set of speakers set for the Lille Dialogues event, which runs March 24 to 27.

Zeiler, who is President of International for WBD, will “share how this iconic media company is navigating generational changes and leveraging opportunities created by industry disruptions,” according to Series Mania.

He is tasked with overseeing the Max rollout in Europe and looks after the international team. Zeiler’s announcement came after it was revealed streamer Max will launch in Italy in early 2026.

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