Reese Witherspoon’s ‘Side Hustlers’ Format Scores First International Adaptation As ITV Studios Sells To South Africa
deadline.comEXCLUSIVE: Side Hustlers, the Reese Witherspoon-produced format in which businesswomen transform their passion projects into fully-fledged businesses, has landed its first international adaptation.
ITV Studios has struck a deal with South Africa‘s Primedia, which will produce a local adaptation of the format. Broadcasting partner and production timelines are yet to be confirmed.
Side Hustlers for Roku, which has aired for two seasons, comes from Witherspoon’s Hello Sunshine. Hosted by Emma Grede and Ashley Graham, it follows female entrepreneurs who grow their side hustles into potential full-time businesses while juggling the demands of their personal lives and day jobs.
Revealed on the morning of its London TV Screenings event, ITV Studios has also sold Channel 4’s Double the Money to Primedia in South Africa.
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