Wattpad Webtoon Studios Hires Cattleya’s Mar Vila Barcelo As International Development Director
deadline.comEXCLUSIVE: Wattpad Webtoon Studios is building out in Europe with the hire of Mar Vila Barcelo. Based in Madrid, Barcelo will lead and expand on the LA-based studio’s international film and TV series slate, focusing on the European market.
She reports into David Madden, Wattpad Webtoon’s Head of Global Entertainment. Barcelo joins from ITV Studios Iberia, where she was Development Executive at Cattleya Producciones, the Spanish arm of Gomorrah and Citadel Diana maker Cattleya.
There she managed the development slate for feature films and series in Spanish-speaking markets, and worked with literary and publishing agents to source new IP.
Her hire is a major one for Wattpad Webtoon Studios, given her previous roles at ICM Partners, Film London and Pure Grass Films.
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