Screen Media Vets Amanda Sherwin, Mike Messina and Seth Needle Launch Blue Harbor Entertainment (EXCLUSIVE)

variety.com:

Brent Lang Executive Editor Industry veterans Amanda Sherwin, Mike Messina and Seth Needle are teaming up to launch Blue Harbor Entertainment, a new distribution, marketing and consulting company.

The news comes as the American Film Market kicks off this week in Santa Monica where the executives will be on the ground looking for partners.

Blue Harbor is looking to distribute 10 to 15 feature film releases per year, as well as provide advisory services to third parties.

The trio are currently negotiating multiple deals. “Blue Harbor provides an alternative path for filmmakers — the opportunity to hire their distributor, and work with them, collaboratively and transparently, to bring their films to audiences,” said Needle. “Whether that’s something they decide once they have a completed picture, during the packaging stage or somewhere in between, we are here to help them craft a strategy for success.” Blue Harbor Entertainment says it will offer marketing and distribution services, overseeing a movie’s rollout across theatrical, home entertainment and digital streaming platforms, as well as arranging its television deals.