Sao Paulo Industry Driver Spcine Builds Ties With Africa
variety.comAnna Marie de la Fuente With the exception of Nigeria’s Nollywood, which produces an average of 2,500 films a year, Africa’s “potential as a film powerhouse remains largely untapped” despite great strides in production, according to a Unesco report.
Brazil’s Spcine, the city of São Paulo’s film-TV body, is hoping to change the status quo. Since it launched the country’s first international film incentive policy in 2019, Spcine has played a vital role in fostering the Brazilian audiovisual industry worldwide.
In 2020, it spearheaded a strategy to strengthen ties with the African continent, particularly in markets with the strongest growth potential, led by Nigeria and South Africa.
The move makes sense, given that Brazil is home to the largest black population outside of Africa and the third-largest in the world, with over 79 million Afro-descendants.
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