Samsung Launches AI Capabilities Across Products at CES

variety.com:

Carolyn Giardina Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Asserting that “AI is here,” Yongsu Kim, Samsung’s executive vice president of visual display and global head of TV services, described new AI-driven features for Samsung TV Plus, which consumers will be able to access on the company’s 2025 TV models.

For instance, “if there’s a scene [in a movie or TV series] and you’re curious about something, you’ll be able to press the AI button and get insights on what’s on the screen,” he relates, noting that that includes identifying the actors with an image recognition tool. “You’ll be able to access a little bit of bio on the actors in the screen, and then also get recommendations on their movies.” Underscoring Samsung’s interest in globalizing content, the tech giant is also developing real-time AI translation capabilities for a growing number of languages.

The aim, he explains, is “if you’re seeing a movie and it doesn’t happen to have translation of the closed captioning in your language, [this would have] AI capabilities that will take the closed captioning in one language and translate into your language of choice.” Samsung’s intent to globalize content already includes Korean content. “We are working with the major Korean content providers such as CJ ENM to make sure that we’re able to become the distribution platform for premium K-content on Samsung TV Plus,” Kim said, adding that Samsung TV Plus currently offers more than 4,000 hours of K-content to users in the U.S.