Ronnee Sass, a popular longtime Hollywood publicist, has died. She was 72. Sass died Saturday after following a battle with leukemia..Best known for her contributions to home entertainment, Sass embarked on a career in this space in 1995.
After co-founding Wolff, Freed and Greenberg, an independent PR and advertising firm in Baltimore, and doing a stint in film distribution, Sass found her way to Warner Home Video, where she was tasked with publicizing the studio’s extraordinary film library.In the 20 years that followed, Sass proved a key player in anniversary campaigns for many classic Warner Bros.
titles, including The Wizard of Oz, Singin’ in the Rain and Blade Runner. Of particular note was a 2004 campaign in recognition of the 65th
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