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Roku’s Big TV Hire: Can Charlie Collier Work ‘Mad Men’ Magic on Streaming Company’s Content Strategy?

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Todd Spangler NY Digital Editor Charlie Collier, after more than two decades in broadcasting and cable TV, has jumped ship from the traditional television biz — betting that TV’s future is all about streaming.

As first reported by Variety, Collier is leaving his post as CEO of Fox Entertainment, departing from the Murdochs’ fiefdom to head up Roku Media, where he’ll oversee content and ad sales for the Roku Channel starting next month.

For Roku, recruiting the high-profile TV exec who brought such hits as “Mad Men,” “Breaking Bad” and “The Walking Dead” to the small screen can be viewed as a shift toward more strategic — rather than tactical — spending on original content.

Not incidentally, Collier also is familiar with the content economics of the free-streaming space: Fox Corp. spent $440 million to buy Tubi in 2020, which has served as a monetization outlet for Fox TV programming.

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