Fox’s new Entertainment Global sales unit will “go against the grain of other U.S.-based media entities” by being wholly agnostic and selling to everyone, according to CEO Fernando Szew.
Late last month, the U.S. studio caused a splash by unveiling its return to the international distribution business after three years out the game, with launch set to take place at next week’s Mipcom Cannes.
Since then, Fox Entertainment CEO Charlie Collier has departed the business to Roku, replaced by Rob Wade. Speaking to Deadline in the lead-up to Mipcom, which will see a keynote, slate and cocktail party to launch Fox Entertainment Global, Szew said the strength of the new sales unit lies in its ability to sell to everyone, with no pressure to ‘warehouse’ content for its own streaming service.
Fox Entertainment Global will be shopping content from Masked Singer producer Fox Alternative Entertainment, Gordon Ramsay’s newly-formed Studio Ramsay Global, Bob’s Burgers indie Bento Box Entertainment and Szew’s former employer MarVista, which specializes in TV movies. “We can go against the grain of other U.S.-based media entities,” said Szew. “They are for the most part trying to keep content for their paywalls and streaming services.
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