Rhett & Link’s Mythical Entertainment Hires Jacob Moncrief as COO, Promotes Brian Flanagan to President
variety.comTodd Spangler NY Digital Editor Mythical Entertainment, the digital media company founded and led by YouTube creators Rhett & Link, appointed Jacob Moncrief — who is returning to Mythical after more than two years at Westbrook Media — as chief operating officer and promoted Brian Flanagan to the role of president.
In his role as COO, Moncrief (above left) will report directly to Rhett & Link alongside Flanagan and chief creative officer Stevie Wynne Levine.
Moncrief will oversee Mythical’s content production and post-production, distribution, production finance, branded entertainment, office operations, business affairs, and human resources.
Flanagan (above right), who originated the COO role at Mythical, will remain closely involved in all aspects of the core operating business but will increase his focus on diversifying the company’s revenue base spanning content, commerce and community; its global viewership growth strategy; and its venture investment in emerging creators via Mythical’s Creator Accelerator.
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