Following claims of racism toward her and the brand she created, Reformation's founder Yael Aflalo has publicly admitted that she's "failed." In late May, amid the growing unrest over the death of George Floyd, the fashion brand posted a brief statement to its Instagram account, which read, "If you want to help fight for justice right now, here are a few organizations we recommend supporting.
We will be donating to the organizations above." The organizations listed were Black Lives Matter, Reclaim the Block, Black Visions Collective, the NAACP and the ACLU.
In response to the post and among comments from others expressing criticism of the company, former employee Leslieann Elle Santiago wrote, "Working for Reformation deeply traumatized.
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