RealD has signed separate deals with India’s PVR Cinemas and Taiwan’s Shin Kong Cinemas as Asia’s exhibitors smarten up their tech offerings ahead of the global rollout of Avatar: The Way of Water in mid-December.
Under the deal with PVR, RealD will install its “Ultimate 3D” projection systems in 100 cinema screens across India over the next three years.
Most of the 100 systems will be installed in PVR’s Premium Large Format auditoriums, branded as P[XL]. According to a statement issued by RealD during the on-going CineAsia trade show in Bangkok, the PVR installation has already started. “For 25 years, PVR has been at the helm of cutting-edge technology and constantly innovating to make movie viewing truly experiential.
Our own premium large-screen format P[XL] across the country has received wide acceptance among our audiences, and we are determined to constantly upgrade it to make the movie-going experience truly magnificent,” said PVR Chief Executive Officer Gautam Dutta.
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