ReachTV, the largest streaming television network for travelers, is adding two major executives to the company.
Former Facebook and Loop Media executive Bob Gruters will take over as ReachTV’s first ever President while former Warner Bros Discovery executive Andrew Eisner will become Executive Vice President, Sales & Partnerships.
As President, Gruters will oversee all divisions of ReachTV and report directly to Founder and CEO Lynwood Bibbens. He previously served as CRO of Loop Media and Facebook’s Group Head of Sales Emerging Entertainment & Technology.
Eisner will be tasked with establishing new partners with networks, studios and streaming platforms to add on to ReachTV’s current portfolio of partners across entertainment, sports and business.
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