John Rood, a former longtime exec at Disney and Warner Bros, is joining consulting and research firm Magid as Chief Brand & Communications Officer.
Reporting directly to CEO Brent Magid, Rood will oversee brand strategy, product marketing, corporate communications, sales support, and events.
He will be based in Magid’s Los Angeles office, often working out of the company’s offices in New York and Minneapolis. Across media and entertainment, consumer packaged goods, retail and travel, Magid advises a range of clients, providing them with market research and helping them with a range of strategic goals.
The company has deep roots in the local television business, though it has branched out considerably in the decades since its founding in 1957.
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