K.J. Yossman London publicity firm WDW Entertainment has rebranded as WDM Entertainment and unveiled a new leadership team.
The arts and entertainment communications agency, which was co-founded by CEO Amy Dowd in 2017, has welcomed industry veteran Daniel Maynard as managing director while Frankie Mendola and Sarah Wareing have been upped to associate directors.
The agency’s new name reflects the surnames of WDM’s revised leadership and shareholders. Dowd and Maynard will also sit on the outfit’s board alongside CFO Evi Dennison.
Maynard, who boasts over 20 years experience in media and entertainment in both in-house, consultancy and agency roles, previously worked as VP for communications (television and DTC) at Walt Disney EMEA, where he launched Disney+ across 17 markets, among other initiatives.
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