EXCLUSIVE: As the Annecy International Animation Film Festival begins to get underway this weekend, newly hired Warner Bros.
Animation President Bill Damaschke has announced a rebranding of the motion picture division with a focus on filmmakers. Previously known as WAG aka Warner Animation Group, the Burbank, CA lot’s feature toon unit will now be known as Warner Bros.
Pictures Animation. “It’s honoring the past and rich history of the company. Warner Bros. Pictures Animation released movies like Iron Giant, Space Jam, Corpse Bride, Polar Express, Happy Feet and The Lego Movie — benchmark films that broke new ground, new technology, new ways of telling stories and were successful, artistically and commercially.
They last in people’s hearts, every one of those films,” said Damaschke about the label which counts a filmmaker-driven original feature animated canon from such directors as Brad Bird, Tim Burton, George Miller, Robert Zemeckis and Phil Lord and Christopher Miller.
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