Prince Harry’s ITV Tell-All Goes Global After Pre-Interview Deals
deadline.comITV’s interview with Prince Harry has aired in 77 territories after a series of pre-sales deals before its broadcast. Harry: The Interview has been seen in Europe, Africa, the Middle East, Australia, and parts of Asia and South America this week, following the hard-hitting 90-minute special’s broadcast on ITV1 and ITVX in the UK on Sunday.
The tell-all interview was seen by 4.1M in the UK, which, while being ITV’s fourth biggest overnight title of the year, was markedly smaller the 11.1M who watch Oprah’s interview with Harry and Meghan Markle last year.
That simulcasted on CBS in the U.S. and this week an Anderson Cooper 60 Minutes special did 10.5M on the U.S. network, well down on the 17.1M who tuned in to the Oprah scoop.
The numbers suggest at least some audience fatigue is setting in around the Harry-Meghan media circus, but ITV Studios will point to its fast dealmaking as proof that’s not the case with buyers.
Read more on deadline.com
