EXCLUSIVE: Prime Video‘s teams in Africa and the Middle East & North Africa region are facing layoffs, as part of a wider restructure that also “rebalances” investment towards Amazon’s European content division.
The move will split Europe in two clusters and see “emerging” territories such as Benelux, the CEE and the Nordics get new investment, with funding for African and MENA slashed.
In the past hour, Prime Video’s VP & GM for EMEA, Barry Furlong, has outlined the raft of changes to staff in a memo seen by Deadline.
Among the decisions, which are being defined as a “rebalance” of resources, Prime Video will create two European clusters, EU Established (EU5) and EU Emerging (EUX), with new roles for several execs.
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