PR Giant R&CPMK Accuses Former Executives & Rival 2pm Sharp Of Theft, Breach Of Contract With Bicoastal Suits

deadline.com:

“In Hollywood, people lie to each other and cheat each other and then go and play tennis,” David Geffen once said, nailing it about the true business of show business. “But I don’t want to be a tennis player.” R&CPMK is not playing tennis this Thanksgiving.

The uber-PR firm launched a double assault on burgeoning rival 2pm Sharp with bicoastal breach of contract lawsuits Tuesday and today.

Directly calling out ex-employees Jessica Sciacchitano, Heather McDevitt, Michelle Schwartz and Jamie Arons as co-defendants, the Cindi Berger-run R&CPMK details a late-night and internal campaign by top brass to obtain as much confidential information from the firm as possible for 2pm Sharp’s launch last month.

According to the complaints filed on November 26 in New York and today in Los Angeles, that subterfuge involves the downloading of “thousands of R&CPMK files, including confidential, proprietary, and other sensitive business information.” Reading like a pitch for a corporate-espionage pilot, the 24-page NYC filing by R&CPMK’s Seyfarth Shaw lawyers asserts it was all “to jumpstart 2PM Sharp’s new business by theft.” They don’t say 2pm Sharp — which reps Denzel Washington and Samsung, among many others — poached clients like The Rolling Stones, but it is not that deep under the surface of these suits.