metro.co.uk
23.09.2021 / 19:09
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Wolves on hunt for ‘the next Stormzy’ as Premier League club launches record label
Wolves Records, in a mish-mash of sport and culture that, weirdly, in this age, probably makes more sense than one may have initially thought.Bolstered not only by the bulging pockets of an English football club but by music industry backers lending their clout, under the umbrella of Warner Music UK’s Alternative Distribution Alliance, the main game is to use the club’s global audience to find The Next Big Artist.Peter Rudge has managed icons including The Rolling Stones and The Who over his lengthy career, and now, as strategic consultant, he’s merging his love of the West Midlands club (after all, Rudge’s company is called 5-1 Productions, named after the scoreline of a Wolves v Arsenal game) and nurturing emerging talent in a bubbling