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Banijay, ITV Studios, Beta Underscore Current Market Buoyancy for Big Euro Content Players at Mipcom Panel
John Hopewell Chief International CorrespondentInternational content remains on a distribution roll despite COVID-19, three leading European TV distribution execs maintained at a Mipcom Online Plus market intelligence panel, aired on Monday, and hosted by Guy Bisson, executive director at London-based research company Ampere Analysis.That’s despite new scripted commissions taking a huge hit under COVID-19, production shutdowns and the decimation of TV advertising, the executives argued.Acquisition budgets have gone down dramatically at the free-to-air channels, Beta Film managing director Moritz von Kruedener said.
