John Hopewell Chief International Correspondent LILLE, France — Germany’s Beta Group is a company for our challenged times, Moritz von Kruedener, Beta Group managing director told an audience at Series Mania’s Lille Dialogues on Thursday.
He also broke down Beta’s business model which takes elements which hark back to the past – a powerful, ultra connected territory-by-territory international sales apparatus combined with Beta’s biggest pivot in recent years: a move from picking up and selling finished shows into far larger production involvement, be its financial support or early upstream input on maximising a project’s international potential.
Beta Group and Series Mania has also scored heavily at this year’s festival with the first edition go Seriesmakers, a mentoring program for filmmakers making their TV creator debut. “Distribution DNA, combined with our creative input is what production companies look to Beta for,” von Kreudener said.
Beta Group, as a sizzle model shown at Series Mania underscored, has been involved in some of the biggest productions of recent years: “Gomorrah,” “Berlin Babylon,” “The Pier,” “Sisi” and now “The Swarm.” The production-international sales model has always made sense on titles with large sales potential.
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