variety.com
61%
585
HBO Max Details Content Strategy for Central and Eastern Europe, Reveals New Format ‘One True Singer’ (EXCLUSIVE)
Naman Ramachandran Heavily localized content complementing a wealth of new and library offerings out of the U.S. is very much the modus operandi for HBO Max in Europe.The WarnerMedia-backed streamer, which will soon be combined with Discovery Plus, rolled out recently to 13 countries in Central and Eastern Europe (CEE), as well as Portugal and the Netherlands, with Turkey, Greece, Iceland, Estonia, Latvia, and Lithuania to follow later this year.
