Joe Earley: Last News

Fox Entertainment and Hulu have set a comprehensive output deal enabling the Disney-owned service to stream all out-of-season episodes of many Fox series, including all of the network’s unscripted fare.

Todd Spangler NY Digital EditorDisney reorganized its global direct-to-consumer streaming organization, including installing Joe Earley, formerly head of Disney Plus marketing and operations, as president of Hulu.As part of the reorg, Disney is creating a new hub for international content creation under the direction of Rebecca Campbell as chairman, International Content and Operations.Joe Earley, who previously served as EVP, marketing and operations for Disney Plus, has been named President of Hulu. He takes over for former Hulu president Kelly Campbell, who recently exited to join NBCUniversal’s Peacock.Campbell, in her newly expanded role, will focus on local and regional content production for Disney’s streaming services, as well as continue overseeing Disney’s international media teams worldwide, reporting directly to CEO Bob Chapek.

Mónica Marie Zorrilla Disney Plus launched in November 2019, at a time when coronavirus wasn’t on the World Health Organization’s radar yet and quarantine lockdowns seemed a thing of dystopian films. Soon, the streamer had to amass subscribers, maintain audience engagement and shift movie debuts, all while keeping the budding platform afloat.Against all odds, Disney Plus has racked up more than 100 million subscribers and has become a bonafide hit among kids and adults.“Our marketing campaigns have contributed to the platform’s success 100%,” said Joe Earley, executive VP of content curation and marketing at Disney Plus.

William Earl Ukonwa Ojo, Chief Marketing Officer, Amazon Studios and Prime; Asad Ayaz, President, Marketing, Disney Studios Content; and Joe Earley, EVP Content Curation and Marketing, Disney Plus, will be keynoting Variety‘s virtual Entertainment Marketing Summit presented by Deloitte airing on April 22.Ojo will be speaking about her branding vision for Amazon’s streaming platform and programming. Ayaz and Earley will be discussing marketing film and TV across platforms, including Disney Plus, which announced on Wednesday that the platform surpassed 100 million subscribers.

Disney veteran Ricky Strauss, one of the key executives that launched Disney+ and former head of marketing for Walt Disney Studios, is leaving the company after nine years.

Elaine Low Senior TV WriterRicky Strauss, who led Disney Plus’ content curation and marketing efforts, is departing the Walt Disney Company at the end of the month after nine years with the company. Joe Earley will add content curation of streaming service Disney Plus to his responsibilities, per an internal memo from Disney’s chairman of international operations and direct-to-consumer Rebecca Campbell.Calling Strauss “an incredibly creative, dedicated leader” and noting his contributions to Disney Plus, Campbell said that “the recent company reorganization led to a significant change in Ricky’s role.