Jeremy Tucker: Last News

Lindsay Lohan is on a path to health and wellness! Or so it appears in the latest Super Bowl LVI commercial from Planet Fitness. The Mean Girls vet is at the center of the new spot for the gym franchise, which is advertising during the annual sports spectacular for the first time. The premise is that Lindsay’s life, which has been filled with legal and personal troubles in the past, is much better now that she works out on the regular.

Brian Steinberg Senior TV EditorFollowers of Lindsay Lohan can go to the Super Bowl to get a new workout.Lohan is at the center of a new Super Bowl commercial from Planet Fitness, which is running an ad in the Big Game for the first time in its corporate history. The spot, crafted with Publicis Worldwide, is slated to air during the third quarter of NBC’s broadcast of Super Bowl LVI.  The commercials also features William Shatner, Dennis Rodman, Buzzy Cohen and Danny Trejo in a short vignette that tells viewers how much better Lohan’s life is now that she works out regularly.“We really tried to have fun with it and find someone who could really own the stage at the Super Bowl for us,” says Jeremy Tucker, the company’s chief marketing officer.