By Patrick Hipes Executive Managing Editor Penske Media Corp said Thursday that it has made a strategic investment in LDJ Productions, an event management and technical production agency.
PMC said the move will diversify its existing portfolio and fuel its ability to further leverage its brands’ content with an in-house live media team.
Financial terms were not disclosed. PMC is Deadline’s parent company and also owns Rolling Stone, Robb Report, SHE Media, ARTnews, WWD and Variety among other properties.
LDJ, based in New York and run by CEO Laurie DeJong, had already worked with several of the PMC brands. “Having worked with Laurie and her exceptional team across various PMC brands’ events, we know first-hand the quality of people at
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